The Toyota brand was introduced into Tanzania by the Karimjee family through International Motor Mart.

The holding company Karimjee Jivanjee Ltd has a long and established history in East Africa stretching back to 1825 when they first arrived as traders from the area of Cutch, in India, to the island of Zanzibar.

International Motor Mart was originally set up as a trading company in 1927 and independently registered in 1942. In the 1950`s it represented American and British motor companies, such as Willys Jeep, Nash Rambler, Commer Trucks and Rootes Group products such as Humber, Hillman, and Sunbeam.