Our Mission and Vision

Toyota Tanzania Ltd is the flagship brand of the Karimjee Jivanjee Group, and has been the exclusive Toyota distributor in Tanzania since 1965. Toyota Tanzania is the third oldest Toyota Distributor in Africa, and is the market leader in the new vehicle segment in Tanzania. Within the last decade we have seen a rapid pace of change within the automotive sector, presenting a number of opportunities and challenges.

To help us succeed in the future our purpose is focused on sustainability and to providing the best mobility solutions for our customers.  Believing there is a better way to do something is at the heart of Toyota’s philosophy. This ethos encourages our organisation, our people and networks to continuously challenge, improve, adapt and exceed expectations. Toyota calls this the ‘Kaizen’ way.


“Deliver. Best people. Best customer experience. Best quality. Best network.”

We are committed to:

  • Developing our people to enable them to grow and perform at the highest possible level.
  • Enabling team spirit. Creating and sustaining team effectiveness.
  • Providing the best experience possible for our customers.
  • Building relationships with our customers.
  • Quality solutions that enable our customers to get what they need & want.
  • Being accessible to our customers and remaining connected with them.


“Providing the best automotive mobility solutions as we partner with our customers for the future.”

We are committed to:

  • Being the best. Being the leader.
  • Ensuring our products and services are at the forefront, displaying excellence.
  • Excellence: We expect the best from our people, who perform to their full potential.
  • Our customers are at the core of everything we do.
  • We partner our customers by understanding their needs, providing solutions which respond to those needs.
  • We seek to provide holistic and seamless experiences for our customers.

Toyota Tanzania Ltd.