This year, we are reminded that our true impact lies not only in the vehicles we provide, but in the opportunities we create for communities.

Tour guides are among the most vital enablers of Tanzania’s tourism sector, ensuring that every journey becomes a safe, educational, and unforgettable experience. Our partnership with the Tanzania Tour Guide Foundation through the Safari Field Challenge is one way we support a sector that carries the nation’s story to the world.

By sharing knowledge on 4×4 systems and safe driving practices, we are helping strengthen the skills that keep safaris safe, elevate guest experiences, and protect the vehicles that make these journeys possible.

As we mark 60 years in Tanzania, we look ahead with gratitude, committed to advancing mobility, strengthening industries, and building progress for communities and generations to come.