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Toyota Launches “Start Your Impossible” Global Corporate Initiative

Toyota Rolls Out "Start Your Impossible" Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Throughout our history, Toyota has made the ‘impossible’ possible, through innovation and passion, and by continuously challenging the definition of impossible. Today, the automobile industry is clearly amidst its most dramatic period of change and during this time, Toyota remains committed to making ever better cars.

Just as important, we are developing mobility solutions to help everyone enjoy their lives and are doing our part in creating an ever-better society for the next 100 years and beyond. For this to happen, we must dream beyond conventional vehicles and create new forms of mobility, that overcome the limits of today and solve the problems of tomorrow.

Toyota Motor Corporation has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.

Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The “Start Your Impossible” initiative reflects these values and highlights the company’s goal to provide freedom of mobility for all. “We want to share this thinking with all stakeholders, including consumers, so that we can approach this challenge together,” said Toyota President Akio Toyoda.

For more information about Toyota’s worldwide partnership with The International Olympic and Paralympic Committees, and to learn more about the “Start Your Impossible” campaign, please visit or Toyota Tanzania YouTube.

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