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In 1918 Hino Motors Ltd, Japan introduced their first truck to the world. Nearly 100 years later and Hino’s reputation for designing durable and reliable trucks continues worldwide with the launch of the Hino light-duty 300 and medium-duty 500 series in Tanzania.

The Toyota Group and Hino Motors have had a 15-year relationship since 2003 that has helped Hino to maintain its the number 1 position in the truck and bus market in Japan with worldwide sales of 170,000 units annually with a significant presence in South East Asia and Australia.

Toyota Tanzania unveiled its Hino truck range to key fleet customers during its launch week from July 16th to 20th at its Toyota showroom on Pugu Rd. Customers gathered along with Hino Motors and Toyota Tsusho officials and Toyota Tanzania’s Hino team, in a specially designed ‘Hino truck zone’.  

Mr Shigehiro Matsuoka, Managing Officer of Hino Motors said during his opening speech that “I believe that Hino trucks will be recognized as a true business partner for our Tanzania customers” and ‘Toyota Tanzania’s 53 year history, reputation and values of honesty, integrity and trust will help firmly root the Hino brand into the Tanzanian market”.

Mr Mahmood A. Karimjee, Chairman and CEO of Toyota Tanzania said “Launching Hino marks an exciting new chapter in our future. The quality, durability, versatility and affordable cost of ownership of the Hino range make for all the integral requirements in Tanzania’s trucking landscape”.

Hino trucks have a special appeal to traders, rural producers, manufacturers, and logistics companies among others.

Toyota Tanzania will offer an extensive warranty of 3 years or 100,000km, whichever comes first for the Hino 300 series and 2 years or 100,000km, whichever comes first for the Hino 500 series.

Mr Karimjee went on to say “the introduction of the Hino brand is testimony to Toyota Tanzania’s commitment to expanding its investment in Tanzania, in terms of job creation, skills development and training and After Sales network across the country“.

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