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TOYOTA VOTED GREENEST BRAND IN THE WORLD

Toyota has once again been named the World’s ‘greenest’ brand in the Interbrand Best Global Brands report, following successes in 2012 & 2011.

More than 10,000 consumers around the world recognised Toyota not only for its commitment to sustainable environmental leadership, but also for its investment in ground-breaking products, such as the Prius.

The world’s biggest auto maker—and Asia’s biggest manufacturer—aims to produce even more efficient, cleaner-emitting cars and further reduce its operational impact.

It is rolling out more than 20 new hybrid models in the next three years and a full hydrogen car in 2015, while developing new fuel-cell technologies, lithium-air batteries, and LED lighting technologies. Operationally, Toyota reduced greenhouse gas emissions and energy and water consumption, and kept millions of pounds of cardboard and wood out of landfills by using reusable metal containers for shipping and distribution.


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