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60TH ANNIVERSARY OF THE LAND CRUISER

Toyota Tanzania celebrated the 60th anniversary of the iconic Toyota Land Cruiser on Friday February 24th at the Hyatt Kilimanjaro hotel in Dar es Salaam.

Guest of Honour at the event was Honourable Minister Mustapha Mkulo (MP), Minister for Finance. Minister Mkulo was joined by guests from the Govt, corporate and diplomatic fields.

Keynote speaker at the launch, Mr. Hatim Karimjee, Chairman of Toyota Tanzania began by highlighting the history of the Toyota brand, which was introduced into Tanzania by the Karimjee family through International Motor Mart. This division started trading in 1927. In 1965 the Toyota distributorship was awarded to International Motor Mart. In 2000 the company’s name was changed to Toyota Tanzania Ltd.

He went on to say that “We have strived to strengthen and develop Toyota in Tanzania with the ultimate goal of improving and modernizing our After Sales services to all Toyota users in the country. Each of you has the right to expect a far higher level of service and parts standards and Tanzania should be no different to any other country in the world”

He highlighted new investments such as the Vehicle Logistics Centre in Dar es Salaam, new high tech service bays, new body and paint facilities, a new city centre showroom and recently the modernisation of the head office.

He added “In 2012 we are planning to set up satellite service centres in Dar es Salaam to provide vehicle servicing on your doorstep and are also pleased to inform you of the launch of our vehicle leasing operation”

The new company, Salute Finance Ltd, will provide tailored tax friendly and flexible vehicle lease solutions that will help your business’s working capital and improve your off balance sheet cash management.  The new company will benefit from Toyota’s buying power on all makes and models.

As one of the largest and most compliant taxpayers in the country Toyota have understood the need for strong and proactive corporate social responsibility.

The group’s CSR activities are second to none providing scholarships annually to about 50 young Tanzanians to study at graduate level and plan to increase this to 200 students by 2020.

They have supported Read International in supplying textbooks to secondary schools throughout Tanzania and most recently have sponsored the Rotary Marathon for the building of the new Rotary Children’s Cancer Ward at Muhimbili National Hospital.

Since 2009 the Karimjee Jivanjee Foundation has contributed approx. Tsh 653 million into community projects.

In summary, genuine care for customers and communities is their long-term commitment.

The event marked the notable landmark of 60 years of the evolution of the Toyota Land Cruiser since the original BJ model of 1951. The legendary and iconic 4x4 remains one of the toughest, safest and reliable machines on four wheels: it's conquered the Arctic, Antarctic, traversed deserts and savannahs, ploughed its way through tropical rain forests and taken the worst the world can throw at it in its stride.

Indeed the Land Cruiser Hardtop and Pickup are an integral part of Tanzania’s fabric to this day helping to support the economy.

They are used as ambulances providing a real lifeline to those in rural communities in need of urgent medical attention as well as in our cities and towns.

They are seen protecting our wildlife and conserving our unique ecosystems in the National Parks as well as facilitating tourism.

To date more than 6 million Land Cruiser models have been sold in 190 different countries and regions worldwide.

2 new models, The FJ Cruiser and the Land Cruiser 200 series standard grade were unveiled and launched to the guests.

  1. The new FJ Cruiser inherits 60 years of Land Cruiser attitude with its retro styling reminiscent of the original FJ40 from the 1960s.
  2. The new Land Cruiser 200 standard is a clear example of Toyota’s unbreakable commitment to vehicle safety.

Both new models are examples of Toyota’s new customer philosophy known as “Waku-Doki”, which translated means ‘something that gets your heart pumping and adrenaline racing’.

Hatim Karimjee concluded by saying “thanks to your [customer] support Toyota Tanzania can look forward to the future with strength, confidence, trust and optimism”.

Guest of Honour Honourable Minister Mkulo stated that the Government acknowledges and recognizes that Toyota Tanzania has a reputation for providing durable and safe vehicles.

He went on to comment “Vehicle, passenger and pedestrian safety are of course of paramount importance for all drivers in Tanzania.  Toyota is not only developing and putting into practical use passive safety systems aimed at reducing collision injuries, but also advanced active safety systems that help foresee collisions and alert drivers”

He concluded his speech by stating “I believe the 60-year evolution of the Land Cruiser is testimony to Toyota’s development and indeed to the development and growth of Tanzania”.


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